Visual identity and mascot for "Kimo to the rescue".
Multifaceted project whose main objective is to promote a pro-environmental culture in children.
Kimo is a Chinese red panda who was kidnapped by poachers and by twists of fate ends up in CDMX, where his adventure will begin.
The imagotype consists of the character (Kimo) on background elements that generate the letter K for its application in both color and monochrome.
At this stage of the project, various creative options were being explored for both the identity of the project and the character design. Years later (2021), it would take a radical turn.
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