The purpose for these 3 animated clips was to introduce and explain step by step such platform (Propiedades.com) to the new user. From how to navigate it, as well as how to publish and how to highlight published items.
My role consisted on adapting the narrative continuity of the script (written by Shador Barcs & Luz Rodríguez) into graphics, utilizing imagery already established in their website (icons, buttons, typography, etc.) and incorporating a fictional 3d character who would play the role as the user interacting with the platform.
I was assisted by illustrator Elizabeth Sánchez on doing 2.5D layouts from vector graphics as well some animation scenes.
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