Colegio Tomás Alva Edison (2019)
Mascot and visual identity for Colegio Tomás Alva Edison (TAE) in Mexico City, specially focused for use in competitive interscholastic events.

Indietween Estudio (2017 – 2019)
Currently working on various projects: animated videos, VR / AR apps and branding. Most of these are for other start-ups in the creative field like us. So we try to help and collaborate each other, always exploring new ways to tell stories.

Rebellion / BBVA (2018)
My work was to illustrate and animate a cartoon-isometric landscape for a BBVA briefing.

Rebellion / BBVA – Kidzania (2018)
I worked with Rebellion designing the characters for a VR Game for BBVA & Kidzania called: BBVA Econo-Comic: Experiencia Virtual.

Infinity Makers & Fer Mancilla (2018)
I collaborate with Infinity Makers to digitally recreate a 60 centimeters “Mr. Manny” sculpture of the artist Fer Mancilla for later 3D printing. This for replacing the real ceramic models with the 3d printed ones at a local exhibition. I used about 100 photos from many angles as I could to assist me with the 3d modeling/sculpting.

Infinity Makers (2018)
The main objective for Infinity Makers was to create a marketing strategy by redesigning all their visual identity and to create a 3D character mascot (an Axolotl) to brand their products and ads.

Don Luis Bakery (2018)
I was hired to create the core concepts for the new bakery for later adapt the imagery in several branding applications. The fun part was that the only reference I had was a photo from the 40s, so A LOT of investigation was made.

Encuentro Social: National Political Party (2016 – 2018)
I was hired to support the digital communication team due the low impact in the social media, TV ads and prints. Through the intensive application of Motion Graphics animations, illustrations and the implementation of video games for the political campaign the interactions and their impact grew exponentially. In the last big campaign, my role consisted in create storyboards, animations and billboards for the now elected President of México.

La Hormiga (2017)
Animated project for a YouTube channel opening, in which I was given creative freedom both to design and to animate it as long as I respected an ant illustration made by Karla, the 9-year-old girl who hosts the channel. The general idea was that it felt and look like a child-made illustration/animation.

Amnesia Bar (2017)
This was a very fun project, since the central idea was that the word Amnesia came to the surface visually. I opted for incomplete characters in the logo design, referring to symbols that were disappearing or forgetting. Playing with the concept of what happens in this place, it stays in this place.

Trasfondo MKT (2017)
I was in charge of redesigning the imagotype for the corporate identity of the company. Providing softer shades in terms of shapes and color, homogenizing the values of it visually: A tree that provides fruits.

Ride, ray, raite, raid … (2017)
I was contacted to create the opening animation for a YouTube channel called: “Ride, ray, raite, raid …”, an experimental project that promotes the option of “traveling lightly” through options such as asking for a lift.

Vidanz Dance Company (2017)
As part of a new advertising campaign in social networks, we included a comic which narrated in a funny and fantastic way, the benefits of why it is good to dance. The comic / campaign had a period of 3 months, with an average Facebook and Instagram post every 8-10 days.

Nutrimedic (2017)
This project was quite a challenge given that I had to combine three concepts in an imagotype as well as in the visual identity: Nutrition, fitness and medical consulting. The result arose from the constant exploration of the characters N and M, generating with them the silhouette of a red apple that represents health and well-being, this in turn, hides a silhouette of a heart.

Universidad Atónoma de Zacatecas. Psychology Unit (2017)
On the occasion of the launch of the Master in Psychoanalysis, I was commissioned to make the poster. For this I used a composition with the portraits of Freud and Lacan, which vanish into darkness, hinting at what is not seen, but we know that it is there.

“Yeyo”, el buen sazón (2017)
Corporate identity creation project with a very illustrative turn given that the final isologo is composed with a simplified portrait of the Cuban cook Yeyo. I made from the sketches of the same to the manual of graphic application for the menus of the place, luminous announcements, uniforms of the months, among others.

Grupo Audiovisión (2017)
I was hired to redesign the corporate image for the company. They gave me creative freedom to explore different creative options, as long as the result expressed the company’s integral values. In the end, the iterations between the sine wave (for “audio and vision” by transmission waves) and the GAV character set gave shape to the final imagotype.

Taller Blanco (2017)
I was commissioned by the literature group “Taller Blanco” to create two posters for display in the 38th. FILPMMX (International Book Fair at Palacio de Minería). I made a childrens illustrations-look-like for these, with a fantastic theme for later be added in mini clips animations.

La Salle University: School of Architecture, Design and Communication at Cuernavaca Campus (2013 – 2016)
I love to teach, to help develop ideas and see them grow in different mediums. The assignatures I taught were: 3D Modelling for Illustration, 3D Animation, Digital Compositing, Filmmaking, Motion Graphics and Multimedia Design.

Universidad Autónoma del Estado de Morelos: Faculty of Arts (2009 – 2015)
My first assignatures were Design for Animation and 2D Digital Animation. Through the years, the enthusiasm generated by the alumni, promoted me and carry me to teach more specialized subjects like 3D Modeling (Introduction and Intermediate), Digital Sculpting, Motion Graphics (C4D Mograph), Storyboard and Screenplay development.

Instituto Nacional de Salud Pública: INSP (2014)
I collaborate again with the INSP making illustrations in the campaign for the prevention,management and care of patients with breast cancer as well for the online interactive course to diagnose signs and symptoms of palliative patients. The images were included in interactive courses destined for the national health sector.

e-UAEM: Universidad Autónoma del Estado de Morelos (2014)
I collaborated in 2 Motion Graphics animation chapters I did with the UAEM media team for the inauguration of the online platform “Metabase e-UAEM”. The process was quite fast and fun, since the clips were made in a period of 24 hours and I was given creative freedom as long as I respected the Stop-motion-like style that they had already established in previous clips.

Euforia Fotofilms (2013 – 2014)
My role consisted on adapting the narrative continuity of the script into graphics and create 3 animated clips to introduce and explain step by step the clients platform: Propiedades.com to the new user. Utilizing imagery already established in their website, creating and incorporating a fictional 3d character who would play the role as the user interacting with the platform.

Instituto Nacional de Salud Pública: INSP (2013 – 2014)
My role was to develop graphical concepts for their incorporation into various media such as printed pamphlets, comic books and multimedia platforms. All this in order to train medical personnel as well as people in rural communities affected by cholera and chikungunya virus at that time.

Chabacano Films (2012)
I made all the animated clips for the documentary “Universo Subterráneo”. In these we show up visually some of the topics in astrologist Walter Anliker’s theory, with a lot of CGI of planets, constellations and nebullas.

Simon VTI (2012)
My work consisted on creating the concept art, such as creating all the imagery used (concepts, styles, designs, layout and storyboard) and animate them. The animation was made based on the ideology of the educational model of the UAAAN.

Cinema Planeta: International Environmental Film Festival of Mexico (2012)
My role in this project was into completely re-designing from the iconography to the structure and functioning of the web portal of the Festival, for the presentation of its 4th. edition. The central idea was to homogenize the website in every aspect with the image that would be handled in print and at the same time, give it full accessibility from any device.

Orígen Comunicación & TEKILA China (2012)
My job was to redesign the main concept design and then recreate it using CSS to start scripting the restaurant portal. Through the insertion of jQuery modules for dynamic and interactive content pages the use of FlashPlayer was left aside, achieving an accessible site for the majority of users with mobile devices.

e-UAEM: Universidad Autónoma del Estado de Morelos (2011 – 2012)
I collaborate again with the e-UAEM Team making the concept design, modeling and rigging of the mascot character for e-UAEM: “El Camaleón”. A cartoony chameleon character, which his chromatic adaptability can represent the e-UAEM’s branding color scheme.

Neuro-Clinic (2011 – 2012)
I was hired to design the information-posters for the anual competitions at diverse events like the VII Neuropsychology Congress of the Mexican Association of Neuropsychology, A.C. in San Luis Potosí, Mexico. In the 2011 edition the poster I made got the 1st. place.

CFE: Federal Electricity Commission (2011)
This project was meant to be an 11 episode series for private exhibition, whose purpose was to promote safety for their workers. Unfortunately, the project was suspended after the 1st episode due to budget issues.

e-UAEM: Multimodal Training Space (2009 – 2010)
I collaborated in the e-UAEM digital media department since its foundation in 2009 until mid 2010 in the area of multimedia design. My work consisted of creating graphic concepts that defined what this institution represented.

VARSSA (2009 – 2010)
At first, I was commissioned by VARSSA to develop their corporate image; the challenge was in creating an elegant, firm and modern design capable of represent the company in the commercial world, and above all, to be easily distinguishable. Then I was properly hired with a steady position as a designer, where I worked for about a year, taking care of all the graphic and web design needed for the company.

Come Sesos (2009)
I collaborated creating the Rigs in Maya for the 3D characters in the Stop Motion/CGI short film: “La Nostalgia del Sr. Alambre“. The Rigs were created in order to be as simpler as it can be, and intuitive for the animators.

Festival de La Memoria: Ibero-American Documentary (2008 – 2009)
I collaborated in the 2008 and 2009 editions of the FMDI with the creation and maintenance of the web portals. In both, the design of the site should have been attached to the image that the event adopted, which were generated by designer Alejandro Magallanes. In 2008 the interface was completely generated in Flash, meeting the highly dynamic and interactive needs that the site required. In 2009, the challenge was to renew both the imagery for the site as well as the layout, making it more user-friendly and with more intuitive navigation using only HTML and CSS.

CS Group (2008)
I collaborate in this project which shows in an animated way, the result of several studies carried out in supermarkets, indicating strategic accommodation and an adequate presentation of the products, in this case the pears, for the company’s profits grows. My work consisted of modeling, texturing and arranging the fruit elements as well as some props, for later rendering with Mental Ray.

Los Ángeles del Amor (2008 – 2009)
I made a site that served as a presentation card for the music band for its introduction on the WWW. Designing their graphic identity for insertion in various advertising items (stickers, CD and DVD covers, spectacular posters, etc.). For the site, the interface was completely developed in HTML, inserting Flash elements for the deployment of dynamic elements.

CS Group (2007 – 2008)
I collaborated mostly with the building of the 3D layout as well as texturing. I assisted with the modeling of backgrounds and props, as well as rig creation for the shortfilm “Chagas: The party’s over”.

Facultad de Artes, UAEM (2007 – 2008)
I joined the academic institution as a designer towards the end of my last semester in my Bachelor’s Degree. I was given the freedom necessary to bring new ideas that would break the years old static vibe, as well as the lack of efficiency towards information management of the site.

Faculty of Arts, Universidad Autónoma del Estado de Morelos (2010 – 2013 Ungraduated)
With a scholarship by CONACYT I made my research and experimental animation project called “Paradidel”, which explores the influence of the Clown in animation.

Faculty of Arts, Universidad Autónoma del Estado de Morelos (2007 – 2010)
Bachelor in Visual Arts, specializing in multimedia and digital animation.

Universidad La Salle Cuernavaca (2013 – 2014)
– Comprehensive planning of values and attitudes.
– The formative evaluation in the teaching – learning process.
– Portfolio of tools for teaching in the 21st century: teaching strategies to promote meaningful learning.

Tristán Menard at Pixelatl (2018)
Course focused on art direction of an advertising piece as well as an animated short film. Tristán taught his creative process from the brief to the final result, providing some useful techniques, tips and advice.

Ánima Estudios (2017 – 2018)
Workshop given by Julio Villegas, Storyboard supervisor in the studio. The course had an intensive focus on cinematographic awareness as well as the study of poses and gestures.

Industrial Light & Magic at ITSEM CDMX (2017)
Series of 2 intensive workshops with: Russel Paul, supervisor of digital modeling and with Step Zavala, lead concept artist. Both of ILM with active participation (at that time) in Star Wars Episode VII.
As well as 2 Master Talks with: Gretchen Libby, production and distribution executive at ILM and Adam Myhil, leader of cinematics at Unity.

PICNIC Education (2018)
Workshop of molds and resins in PICNIC House taught by Ricardo Atl, sculptor and visual artist graduated from La Esmeralda.
The workshop addressed concepts for sculptural reproduction, scale models and other objects involved in VFX and film productions.

MCO Studios & Cut-Out Fest (2010)
Taught by Héctor Ruiz from MCO Studios, course focused on the process of creating audio for film. From the conception of the script, direct sound, mix up to copyright, cession of rights, marketing and media release.

Design School (FAD) at Universidad Autónoma del Estado de Morelos (2019 – 2021)
Taught:
– Design and production of basic Video Games,
– Design and Interactivity: Learning Environments and Content Development,
– History of Cinema and Photography,
– Modeling and Render for Interiors,
– Digital Animation,
– Social Media,
– Project Management for Design,
– Structured Programming,
– and Audiovisual project management.

Design School (EADyC) at Universidad La Salle Cuernavaca (2013 – 2016 | 2019 – 2021)
Taught:
– Communication, Graphic and Spatial Laboratory,
– Visual Effects Design,
– Digital Theories,
– Multimedia Design,
– Introduction to Animation,
– Technical Direction (Animation),
– Multimedia & Hypermedia Design
– and Digital Film making.

Design School (EADyC) at Universidad La Salle Cuernavaca (2014 – 2015)
Taught:
– 3D Modeling for Illustration,
– 3D Animation,
– and Digital Compositing.

Arts School at Universidad Autónoma del Estado de Morelos (2009 – 2015 | 2019 – 2021)
Taught:
– Storyboard,
– 3D Sculpture,
– Art, Science and Technology,
– Design for Animation,
– 2D Digital Animation,
– Motion Graphics,
– 3D Motion Graphics (C4D MoGraph),
– Introduction to 3D Modeling,
– Advanced 3D Modeling,
– Digital Sculpting,
– Screenplay Development,
– Storyboard
– and Multimedia Project Development.

Universidad El Claustro de Sor Juana (2019)
Speaker:
“Genealogy of the Clown figure and its implications in animation”.
I exposed the graphic and psychological evolution of the animated characters throughout the animation, revealing images of the creation process of my project: Paradídel.